![]() Using the same colours helps build brand awareness. They aren’t just your logo colours, they are also the colours of your website and all other marketing collateral that will be your brand’s identifier. You may have the coolest logo – but paired with the wrong colours? Useless. ![]() Do colours influence people when it comes to branding?Ī brand’s choice of colours can be the difference between success and failure, they define how customers perceive the personality of that brand. Our brains are designed to react to colour in an unconscious way, as it happens automatically under our conscious awareness. This response triggers a multitude of thoughts, memories and associations to people, places and events. Once we identify a colour, we instantly have a chemical reaction in our brain that produces an emotional response. Granted, we all have favourite colours and associations with them, but what happens when we SEE them?Ĭolours affect our emotions in lots of different ways. Your favourite colour is orange so surely you should use orange for your brand right? Nope.
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